Adam Gaucher - Graphic and Web Design

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2012

Sawtooth Resort & Casino Branding Campaign

Project: The objective for this project was to come up with a branding campaign for the fictional Sawtooth Resort & Casino. My first task was to design a logo that conveyed the outdoors and incorporated dice imagery.

The second task was to design items that would be found inside the casino itself while making sure the logo appeared on the items.

The final task was to design a direct mail piece that would invite guests to visit the resort.

Programs: Illustrator, InDesign

Disciplines: Branding, Copywriting, Identity, Illustration, Page Layout, Typography

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